discover the partner program

Say goodbye to the CF Group Benelux POOLFAIR and hello to “2021 - The Digital Edition”.

We will be hosting this online event from 25 January till 05 February 2021.

And how we will make it your event… With an unprecedented focus on your brand, product & knowledge.

For years now, we have been committed to bring our customers the “Benelux reference event for the swimming pool & natural ponds industry”. You might have been one of the partners in making this a success. This commitment, these challenging times and our strong believe in customer centricity, made us decide to go digital.

Discover what we have in store for our industry professionals during this first-ever online event. And how you can be a significant part of it, capitalizing on exposure, knowledge-sharing & relevant touchpoints between your brand and our audience.

Join us and register
your company before 10.12.20.
We are looking forward to
POOLFAIR 2021 - the digital edition.

Timeline

15.12.20

all selected partners registered and all content for the layout of the platform transmitted to CF Group

04.01.20

invitation to industry professionals call to action to registration website countdown page event platform online kick off social media campaign

15.01.21

all industry professionals registered confirmation + personal program info log in

24.01.21

reminder go live personal program info log in

25.01.21

go live “POOLFAIR 2021 the digital edition”
week 1 focused on engagement : go live video presentations, quiz participation, tombola winners, planning showroom visits

01.02.21

week 2 focused on consolidation : promo campaign video presentations archive announcement prize winners showroom visits

05.02.21

final day of the online event
“POOLFAIR 2021 the digital edition”

08.02.21

full data sharing : # registrations, # of log ins, # of video views, quiz participants, showroom visits, social media interactions & statistics, backend information.

Offer

We will be delivering a 2 weeks live event, packed with industry information for our professionals.

  • brand presentations
  • relevant product information regarding swimming pools, wellness & natural ponds
  • insights on a selection of novelties for 2021
  • dozens of video presentations, focusing on industry stakeholders, key products, novelties, …
  • a product & brand related quiz, with a daily TOP 3 of winners, receiving great prizes
  • an impressive discount program with exceptional fair conditions during the online event
  • a tombola with premium prizes (city trip, gastronomy voucher, … ) for early buyers
  • real time planner for 1-on-1 inspiration visits at the CF Group Benelux showroom
  • individual partner contact functionality

For this year’s online edition, we will not only be offering you a strong presence on our digital platform. We are dedicated to integrate your brand, as our partner, in our entire communication & promotion campaign.

Offering the largest POOLFAIR visibility-reach we have ever put in place for our partners. Investing in a maximum number of touchpoints with your audience. A partnership with an unprecedented focus on your brand, products & industry knowledge.

Digital platform presence

  • your dedicated brand page with a company introduction, overview of your key product(s), 2020 or 2021 novelty, brand video, product and/or brand pictures
  • download of your digital product and/or brand catalog/brochure
  • dedicated video presentations load up focusing on your brand, your key products or your novelties (3 x max 9min). Live broadcasting in week 1, video archive in week 2.
  • quiz participation with an integrated dedicated brand and/or product question (multiple choice) *
  • a dedicated contact form for industry professionals to get in touch with your team regarding
  • product specific inquires, brochures, POS material, personal contact,...
  • logo presence on the login- & homepage (2 weeks live) + countdown-page (2 months live) *
  • ownership of tombola and/or quiz prizes, communicated on the specific pages (‘offered by ...’) */**/***

*offered in specific partner packages
** when choosing the ‘privileged or sponsor’ package, you will get ownership of one of the high value tombola prizes (city trips, all in gourmet dinner vouchers, ...), offered and paid for by CF Group Benelux

Promoting the event and your partnership through a 60 days launch-campaign built on social media, online and e-CRM. Depending on the partner package of your preference, resulting in up to 23.000 touch points with your key audience.

In short; more communication, more touchpoints, more content, more knowledge-sharing, more interaction, more value.


Communication campaign

  • your logo on all e-crm communication to + 3.500 industry professionals, with a minimum of 3 e-mailings (save the date, call-to-action invitation, reminder) *
  • your company covered in our social media marketing campaign (logo, partner line up, novelty highlight, video presentation topic, tombola prize ownership, ...) *
  • your logo on the invitation & registration website for the industry professionals
  • your logo on the confirmation & reminder e-mailings * your logo in the ‘go live’ prior to and the ‘thank you’ e-mailing following the online event *
  • your logo in all communication related to quiz & tombola winner announcements
  • possibility to be present in the goody bag, offered to industrial professionals upon their showroom visit

*** when choosing the ‘privileged or premium’ package, your company is committed in offering a gift for one of the prize winners (product, discount voucher, merchandise item, ...)

Partner packages

We have created 4 partner packages for our POOLFAIR 2021 – the digital edition. Each one of them offering a specific mix within the online & communication presence-matrix. Translated into an investment versus number of key audience touchpoints – equation.

Some of the partner packages have been limited, to offer exclusivity & guarantee strong brand and logo exposure. These will be assigned on a ‘first come, first served’ basis.

The sponsor-package is open for all type of companies, industry related and other. These companies do not have to be part of our current product offer.

€ 2.950
(max 4)

Min 23.000 touch points

OFFER I LOGO presence

Event promotion ( > 3.5k quality contacts in mailing database)

- logo in all call-to-action mailings to our clients database (3 mailings) V > 10.500 contacts
- your company covered in the social media promotion campaign V > 5K investment

Event communication (estimate number of target group touchpoints)

- your logo on the prospects & clients communication-website V +- 1.500 contacts
- logo in the participants confirmation & reminder mailings (2 mailings) V +- 1.000 contacts
- logo on the video presentations go live mailings (2 mailings) V +- 1.500 contacts
- logo in the thank-you-mailing addressed to the participants (1 mailing) V +- 500 contacts
- logo in the prospects & clients ‘quiz & tombola prize winners’ mailing V +- 3.500 contacts

Online event platform

- your logo present on countdown homepage online event platform. V 2 months online
- your logo present on login- & homepage online event platform V +- 500 contacts
- presence in online communication on prize winners quiz & tombola V +- 500 contacts
- logo in the thank-you-mailing addressed to the participants (1 mailing) V value of € 750 incl.
- ownership ‘city trip’ top tombola prize / paid for by CF Group X -
- tombola and/or quiz prize / to be offered by partner X -

OFFER I CONTENT presence

Online event platform

- partner page (introduction, key product, novelties, video, downloads) V dedicated page
- partner-specific video presentations (3 x 9 min recorded video) V 2 x 15min session
- quiz participation (integration of a product/brand related question) V +- 250 entrants
- your personal chat box (clients interaction + scheduled meetings) V full contact data

€ 1.950
(max 8)

Min 19.000 touch points

OFFER I LOGO presence

Event promotion ( > 3.5k quality contacts in mailing database)

- logo in all call-to-action mailings to our clients database (3 mailings) V > 10.500 contacts
- your company covered in the social media promotion campaign X -

Event communication (estimate number of target group touchpoints)

- your logo on the prospects & clients communication-website V +- 1.500 contacts
- logo in the participants confirmation & reminder mailings (2 mailings) V +- 1.000 contacts
- logo on the video presentations go live mailings (2 mailings) V +- 1.500 contacts
- logo in the thank-you-mailing addressed to the participants (1 mailing) V +- 500 contacts
- logo in the prospects & clients ‘quiz & tombola prize winners’ mailing V +- 3.500 contacts

Online event platform

- your logo present on countdown homepage online event platform. V 2 months online
- your logo present on login- & homepage online event platform V +- 500 contacts
- presence in online communication on prize winners quiz & tombola X -
- logo in the thank-you-mailing addressed to the participants (1 mailing) X -
- ownership ‘city trip’ top tombola prize / paid for by CF Group X -
- tombola and/or quiz prize / to be offered by partner V item product range

OFFER I CONTENT presence

Online event platform

- partner page (introduction, key product, novelties, video, downloads) V dedicated page
- partner-specific video presentations (3 x 9 min recorded video) V 2 x 15min session
- quiz participation (integration of a product/brand related question) V +- 250 entrants
- your personal chat box (clients interaction + scheduled meetings) V full contact data

€ 1.450
(no limit)

Min 5.200 touch points

OFFER I LOGO presence

Event promotion ( > 3.5k quality contacts in mailing database)

- logo in all call-to-action mailings to our clients database (3 mailings) X -
- your company covered in the social media promotion campaign X -

Event communication (estimate number of target group touchpoints)

- your logo on the prospects & clients communication-website V +- 1.500 contacts
- logo in the participants confirmation & reminder mailings (2 mailings) X  -
- logo on the video presentations go live mailings (2 mailings) V +- 200 contacts
- logo in the thank-you-mailing addressed to the participants (1 mailing) X  -
- logo in the prospects & clients ‘quiz & tombola prize winners’ mailing V +- 3.500 contacts

Online event platform

- your logo present on countdown homepage online event platform. X -
- your logo present on login- & homepage online event platform X -
- presence in online communication on prize winners quiz & tombola X -
- logo in the thank-you-mailing addressed to the participants (1 mailing) X -
- ownership ‘city trip’ top tombola prize / paid for by CF Group X -
- tombola and/or quiz prize / to be offered by partner V item product range

OFFER I CONTENT presence

Online event platform

- partner page (introduction, key product, novelties, video, downloads) V dedicated page
- partner-specific video presentations (3 x 9 min recorded video) V 2 x 15min session
- quiz participation (integration of a product/brand related question) X  -
- your personal chat box (clients interaction + scheduled meetings) V full contact data

€ 2.250
(max 6)

Min 20.500 touch points

OFFER I LOGO presence

Event promotion ( > 3.5k quality contacts in mailing database)

- logo in all call-to-action mailings to our clients database (3 mailings) V > 10.500 contacts
- your company covered in the social media promotion campaign V > 5k investment

Event communication (estimate number of target group touchpoints)

- your logo on the prospects & clients communication-website V +- 1.500 contacts
- logo in the participants confirmation & reminder mailings (2 mailings) X  -
- logo on the video presentations go live mailings (2 mailings) X  -
- logo in the thank-you-mailing addressed to the participants (1 mailing) V +- 500 contacts
- logo in the prospects & clients ‘quiz & tombola prize winners’ mailing V +- 3.500 contacts

Online event platform

- your logo present on countdown homepage online event platform. V +- 2 months live
- your logo present on login- & homepage online event platform V +- 500 contacts
- presence in online communication on prize winners quiz & tombola V +- 500 contacts
- logo in the thank-you-mailing addressed to the participants (1 mailing) X -
- ownership ‘city trip’ top tombola prize / paid for by CF Group V value of € 300 incl.
- tombola and/or quiz prize / to be offered by partner X  -

OFFER I CONTENT presence

Online event platform

- partner page (introduction, key product, novelties, video, downloads) X
- partner-specific video presentations (3 x 9 min recorded video) X  -
- quiz participation (integration of a product/brand related question) X  -
- your personal chat box (clients interaction + scheduled meetings) X  -

poolfair 2021
promo program

To encourage and reward the industry professionals participating at ‘POOLFAIR 2021 – the digital edition’, we have created a special incentive program.

Every customer, ordering during this two-week online event, will benefit from exceptional fair conditions. The ones ordering within the first week, following the go live, will also be participating in our Tombola draw. Offering high value gifts such as city trip & gourmet dinner vouchers.

Strengthen your sponsor-engagement & ROI. Confirm the discount % you wish to offer to the industry professionals in our registration form below.

Say goodbye to
the CF Group Benelux POOLFAIR
and hello to ‘2021 - The Digital Edition

what’s next for you

24.11

  • Register your company for ‘POOLFAIR 2021 – the digital edition’ & select your partner package get your confirmation mail, summarizing your registration and all practical information for your participation (deadlines, guidelines, next steps, ...).
  • Check the ‘partner-guidelines’ hyperlink on ‘what to’, ‘when to’, ‘how to’, ‘where to’ ... and prepare your online presence (logo, introduction, key product, novelties, pictures, video, ...) + download the document for future use and reminder
  • Check the ‘video presentation-guidelines’ hyperlink and discover how to prepare your 3 x 9 min video presence on the platform (presentation of your brand, key products, novelties, innovations,...) + download the document for future use and reminder
  • provide your logo as a high resolution file to the team of CF Group Benelux on info.be@cf.group

10.12

  • Provide all relevant input for your online presence & exposure / cfr ‘partner-guidelines’
  • Launch communication & promotion campaign to our industry professionals

15.12

  • Deliver your 3 recorded video presentations following the ‘video presentation guidelines’

05.01

  • Ultimate deadline
  • BETA version of your dedicated partner page / validation

08.01

  • Deliver all new products / innovations in the showroom of CF Group Beneleux in Belgium.
    Your contact person for the follow-up of your delivery is Gil Galle gil.galle@cf.group.
    Please mark your shipments with: POOLFAIR 2021

25.01

  • GO LIVE  ‘POOLFAIR 2021 – the digital edition’
  • Log in and check our platform and its functionalities.

05.02

  • Final day ‘POOLFAIR 2021 – the digital edition’.
  • Learn about all our statistics and user data.

Registration form

Join us and register your company before 10.12.20.
We are looking forward to ‘POOLFAIR 2021 – the digital edition’.

YOUR COMPANY DETAILS

PARTNER PACKAGE

Of your choice

WHO WILL COORDINATE THIS PROJECT INTERNALLY

ADDITIONAL PARTICIPANTS

PROMO PROGRAM

of your preference

OUR COMPANY WANTS TO TAKE PART IN THE SPECIAL PROMO PROGRAM

OUR COMPANY WANTS TO PARTICIPATE IN THE QUIZ

OUR COMPANY WILL BE PRESENT IN THE GOODIE BAG (2nd week showroom visits)

OUR COMPANY WILL PROVIDE 1 OR MORE VIDEO PRESENTATIONS